Tars Hiring Challenges
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Tars Content Writer and Marketing Internship Challenge

 
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Research and write a long-form article of 2000-3000 words about one of the given topics, and then explain your research and give a walkthrough of the article in a video.
 
Note: Please make sure you have talked to this Content Writer Intern Qualification Chatbot before working on this Content Writing Challenge.

Article Requirements:

Produce a long-form article of size 2000-3000 words. This is a Business Benefits Explainer article about Chatbot Marketing topic, with the following specifications. Please include tips below that will ensure a high-quality article to qualify you for the next step:
 
  1. The article should explain ONE Chatbot Related Topic in an Interesting and Engaging way. Please pick any ONE of the following topics from the list below depending on your interest and knowledge.
    1. How Website Chatbots can benefit State and City level govt. Agencies in USA.
      1. Audience Persona: CIO of state or city level govt.
    2. How Website Chatbots can benefit Universities & Higher education institutions in USA
      1. Audience Persona: Director of Marketing, Director of Admission Enrolment
    3. How Website Chatbots can benefit Healthcare Companies and Hospitals in USA
      1. Audience Persona: Director of Marketing,
    4. How WhatsApp Marketing can benefit Finance & Fin-tech companies to drive more business from existing users
      1. Audience Persona: Director of Marketing/Retention, Digital Transformation Head
    5. How WhatsApp Marketing can benefit Retail & E-commerce companies to drive more business from existing users
      1. Audience Persona: Director of Marketing/Retention, Digital Transformation Head
    6. How WhatsApp Marketing can benefit Healthcare companies and Hospital to provide better health services to their users
      1. Audience Persona: Director of Marketing/Retention, Digital Transformation Head
 
  1. The article should be between 2000-3000 words long. Feel free to write longer articles, but longer articles are harder to engage.
  1. NO PLAGIARISM: All submissions will go through an AI-assisted PLAGIARISM Checker tool. If PLAGIARISM is detected in your article, you will be automatically disqualified.
  1. You can write the article like an Essay, but it should be engaging and interesting.
  1. The article should be well researched, with reference to any data or findings that you have quoted
  1. Spend time understanding the topic in as much detail as possible. The idea is to gain deep insights into the topic before writing anything. Your 80% of the time should go into the topic research. The more time you spend reading and learning about the topic, the better it will come out to be.
  1. You should make extensive notes about what you understood. This is something you can show in the loom video as well.
  1. You should Think of several ways to explain the topic and pick the one that is easy to consume, interesting to read, and engaging for the target audience.
  1. Have Chapters or sections in your article, to organize different ideas about the subject.
  1. Focus on Storytelling and what you are trying to explain to the audience.
  1. Make it entertaining, funny, and engaging.
  1. Feel free to add memes, GIFs, stock images, graphics, video clips, audio clips, etc. in your article to better explain the concept in an engaging way.
  1. Most Importantly, be creative in your storytelling and create a memorable experience for anyone who spends 10 min reading your article.
    1. As long as your article is something people would want to read till the end, you are doing a good job.
  1. Finally, writing a good article is a creative journey and as long as you are willing to put the effort in making this even for a Challenge/Assignment like this, you will get better. So don’t overthink and focus on the work.
 

Tutorials & Inspiration:

The Ins and Outs of Writing Long-Form Content
Let's talk about content. More specifically, long-form content. Not only that, but why it's a good idea to have on your website. Let's say you're looking for a resource about how to start an online business. You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company.
The Ins and Outs of Writing Long-Form Content
https://blog.hubspot.com/marketing/the-ins-and-outs-of-writing-long-form-content
The Ins and Outs of Writing Long-Form Content
neilpatel.com
https://neilpatel.com/blog/create-long-form-content/
How To Create Long-form Content (Backed by Science)
" No one reads online!" How many times have you heard this statement? Judging by our shortening attention spans and social media addictions, you might even be tempted to believe it. The truth, however, is that not only do people read online, they also enjoy reading long-form content.
https://www.coredna.com/blogs/long-form-content
How To Create Long-form Content (Backed by Science)

Explain your Research & Give Article Walkthrough in a Video:

  1. Once done with the Article, you need to make a walkthrough video using the Loom video recorder. and explain your whole research process and give a walkthrough of the content that you produced.
    1. Please give a short 1 min. introduction about yourself in the beginning and then explain your research and content. Make sure that your camera is on and your Face is visible in the video when explaining.
 

Evaluation Criteria:

Your submission will be evaluated on the following parameters
 
  1. Output - The final Article output and how well it is able to explain the concept in an interesting and engaging way.
  1. Research Quality - The actual research and understanding that you were able to create on the topic, work that went into research, storytelling, copywriting, presentation, editing, and post-production.
  1. Presentation - How do you communicate and explain your creative decisions in the Loom video
  1. Speed - The time you take to build and deliver the article.
  1. Creativity - Feel free to add extra elements and stories to the article. You can add more of them after the 1st submission and re-submit. Your latest article will be considered.

Submitting the Article:

Write your article on Notion as a page. (Create an account on Notion with personal workspace if you don’t have it). Share the Notion page publicly so that anyone with the link can read it.
Please make sure that the Notion Page link works in the chrome incognito window, before submission.
  1. You can send the Notion Page link of your Article and the Loom video link where you have explained your research and given a walkthrough of the article:
      • Email: vinit@hellotars.com, abhilash@hellotars.com, and soham@hellotars.com
        • Please send to all the 3 people above. Thanks
      • Subject: Tars Content Writer Intern Challenge Submission
      • Body: Should include
        • Your Full name
        • Your Linkedin Profile link (Create one if you don’t have it)
        • Link of the Notion Page article (Please make sure the page is publicly viewable. Please check it by opening the link in the incognito window, before sharing. Thanks)
        • Link of the Loom Video
        • Optionally, any other relevant portfolio links, e.g. Medium, personal blogpost, Youtube, etc.

Notes:

  1. We think that ideally, you should be able to produce this article in 4-5 hours. It would be great if you could let us know the time it took you to produce it in the email itself.
  1. Once you submit the article, we will review it and will respond to you within 2-3 days about the next steps.
      • If qualified for the next round, we would set up a ~60 minutes Zoom call with you to talk about you and we will also walk through your research and writing process.
  1. If you have any specific questions about the Content writing Challenge, You can drop me an email at vinit@hellotars.com. All the best.
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